Artellica Artificial Intelligence is led by a founding team with deep experience in research, product development, creative technology, and systems design. Together, we bring the technical, cultural, and operational expertise needed to turn ideas into action.
WHO WE ARE
WHO WE ARE
Built to solve problems. Designed to create value.
Built to solve problems. Designed to create value.
Artellica AI, while we’re rooted in the creative and cultural economy, our work extends into education, business, public policy, and personal development—through software, hardware, and advisory services. Whether developing AI tools, distributing wearable tech, or tailored R&D, we build solutions that are intelligent, adaptive, and built for real-world impact.
Behind every system we build is a team driven by purpose, strategy, and design.
Behind every system we build is a team driven by purpose, strategy, and design.
VISION
VISION
To champion a future where artificial intelligence nurtures creative expression, sustains cultural continuity, and informs inclusive policy, empowering creators and communities, particularly in historically underrepresented regions, to co-create the next era of human-centered innovation.
MISSION
MISSION
Artellica AI bridges the worlds of art, technology, and policy to protect cultural memory, catalyze creative innovation, and empower underrepresented communities—by developing ethical AI platforms, advocating for inclusive intellectual property and cultural policy, and enabling creators to shape their futures in the digital age.
To cultivate resilient, inclusive, and ethically governed creative ecosystems where artificial intelligence is used not to replace human expression—but to amplify, preserve, and reimagine it for future generations.
OUR VALUES
OUR VALUES
Cultural Stewardship
We honour and protect diverse cultural heritages while supporting their evolution through ethical innovation.
Creative Empowerment
We believe in democratising access to AI so that all creators, from grassroots to institutional—can thrive.
Responsible Innovation
Our work is guided by transparency, equity, and care in how we build, deploy, and teach AI.
Interdisciplinary Collaboration
We work across art, academia, policy, and technology to ensure holistic relevance.
Policy Engagement
We advocate for inclusive, creative-friendly AI policy that centers human expression and identity.
Innovation Ownership
We support creators in protecting their ideas, through accessible pathways to patenting and IP.
LEADERSHIP
LEADERSHIP
Founder &
Founder &
Creative Director
Creative Director
Ms. Amrita Naraine, MSc.
Ms. Amrita Naraine, MSc.
Skilled in technology and culture, Amrita transforms creative expression, media, and culture. Amrita’s research focuses on the use of AI and machine learning tools in creative applications like media manipulation, audience analysis, and recommender systems. As a Chevening Scholar, Arts Award winner, and UAL alumnus, she specialises in Data Science and Artificial Intelligence for the Creative Industries. A 2022 Guyana Prize for Literature nominee and EU Campaign Influencer, Amrita brings a unique voice to the global conversation on AI’s role in the creative economy. Her mission is to champion innovation that honours heritage while pushing creative boundaries.
Director of Distribution & Operations
Director of Distribution & Operations
Mr. Javier Naraine, BSc.
Mr. Javier Naraine, BSc.
Javier is a hands-on engineer with a deep background in aircraft maintenance, operations, and technical instruction. Known for keeping complex systems running flawlessly, he’s now channelling that precision and systems-level thinking into the world of artificial intelligence. Javier brings an intuitive grasp of diagnostics, compliance, and workflow optimization—skills that translate powerfully to AI operations, automation, and intelligent systems. He’s backed by project management skills and a passion for future-focused tech, making him uniquely positioned at the intersection of real-world engineering solutions.
Director of Architecture & Development
Director of Architecture & Development
Mr. Clifford Cheefoon, MSc.
Mr. Clifford Cheefoon, MSc.
Clifford, a seasoned Software System Architect and Prototype Engineer, with a strong emphasis as an AI Enablement, boasts over eight years of proven success in architecting and delivering complex software systems. His background includes extensive work in infrastructure design, big data engineering, full-lifecycle software development, and seamless system migrations, complemented by a deep understanding of AI model integration and deployment. He possesses a comprehensive understanding of diverse cloud technologies, programming paradigms, and industry standards, enabling him to build scalable and efficient solutions.
SPEAK TO US
SPEAK TO US
Whether you’re exploring a project, looking for a partner, or just want to understand how we think, we’re happy to talk.
Whether you’re exploring a project, looking for a partner, or just want to understand how we think, we’re happy to talk.
Let’s see where ideas, insight, and collaboration can take us.
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